Announcing || ActiveWear by DownEast

Posted on 12 October 2015

ActiveWear by DownEast

We are so exited to officially announce the launch of our newest offering... ActiveWear! We just put up 17 styles of stylish, technical and affordable styles that are available here and at nine other locations in Utah and Arizona. And the best part, prices start as low as $16.99.

The first set of styles we are launching feature sports bras with fashion forward detailing, color blocked capris, full length yoga pants. And to layer over these, there are active tanks, long sleeve jackets and pullover hoodies. And it’s not just the styling that will set these apart from the competition, but also the details – hidden pockets, thumb holes, and pony-tail holders.

To send-off the collection, we featured a local athlete, inspiration and girl crush... Utah fitness blogger Sadie Jane, who goes by @simplysadiejane. Sadie took on a fitness journey that led her to incredible weight loss and strength building, and is a gorgeous inspiration to women everywhere. We were so excited to feature her wearing the entire line for DownEast’s active wear image campaign seen here.

ActiveWear by DownEast - now Available


And because we wanted to get to know her a little better, here's a little Q&A we did with our active muse.

(DownEast) Where did you grow up, and where do you call home now?
(Sadie Jane): I was born in Salt Lake, grew up in Idaho falls, ID and now reside with my family in Salt Lake City, UT

(DE): Homegrown for sure! And what motivates you daily?
(SJ): I'm motivated daily by my family mostly. I want to stay healthy and fit for them! And the drive to see what my body can do! I never knew my body was capable of so much but now that I know, I want to continue to push and improve!

(DE): What is your go-to workout?
(SJ): For sure an at-home high intensity workout! Usually with weighted squats (using my kids as weights) and burpees mixed with some cardio! 

(DE): And what song gets you through it?
(SJ): Oh man, right now... It has to be "Love Myself" from Hailee Steinfeld 

(DE): Favorite after gym splurge?
(SJ): Pumpkin bagel with pumpkin cream cheese! But only if I've really worked hard at the gym! 

(DE): Um, okay, we'd like one... 
(SJ): Einstein's might be the best, but I Rich's is soooo good too!

(DE): And what food can you not live without at the current moment?
(SJ): I seriously love love love sushi! I would eat it every night if I could! 

(DE): What are you currently reading?
(SJ): I recently reread "The Five Love Languages" with my husband! And I'm about to start the kid version. 

(DE): Sounds like a good read! Thanks for taking some time with us! 


Find the ActiveWear by DownEast collection and at the following locations in Utah: American Fork, Park City, St. George, West Jordan at Jordan Landing, South Jordan at the District, Logan, Draper and Station Park and in San Tan Village in Arizona. For more on these locations, scroll to the bottom of this page.


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