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    Live For Pink || DownEast's Campaign to Support Breast Cancer Awareness

    September 14, 2015 2 min read 2 Comments

    Today We Kick Off Our Live For Pink Campaign to Honor True Warriors of Breast Cancer 

    Today is the launch of our eighth annual Live for Pink tee-shirt promotion in support of the fight against breast cancer. Through October 31, 2014, customers can purchase the limited edition LIVE for Pink tees and we will donate 50 percent of the sales – up to $5,000 total – to go to selected grant recipients currently undergoing treatment for breast cancer.

    The Live for Pink campaign is an important one to us, as breast cancer has touched many in our DownEast family. And this year, DownEast is using a significant portion of the campaign proceeds to provide grants to the “true warriors of breast cancer”: women who have been diagnosed with and are currently fighting the disease.

    And also, now through October 16, you can nominate yourself or someone you know who is battling breast cancer to receive a $500 grant and a wardrobe and gift package valued at $1,000. The opportunity is open to women across the country and in Canada.

    A panel of Salt Lake City community leaders will select eight individual grant recipients, who will be named on October 20th, four from Utah and one in each additional region based on US time zones (3 total), and one in Canada.

    “This year’s individual grant recipients will truly be LIVE for Pink ambassadors, with their attitude and bravery serving as an inspiration to others,” said Ginger Johnson of Happy Chemo!, a Utah organization that will receive the one group grant from the promotion’s remaining proceeds. This group, which connects cancer patients to “freebies,” discounts and other resources, is also working with us to get the word out about this year’s opportunity for individuals.

    “There is often a financial burden linked with a cancer diagnosis,” said Johnson, who is also currently battling breast cancer. “DownEast’s generous ‘true warrior’ grants can be used for whatever the individual recipients want or need – hopefully helping to make their lives a little easier.”

    Since the inception of our annual Live for Pink promotion, DownEast has donated more than $150,000 in honor of National Breast Cancer Awareness Month.

    “Our LIVE for Pink campaign has become an annual event, and we’re honored to once again be providing financial grants directly to individuals struggling with the disease,” said Klane Murphy, our CEO. “As always, DownEast strives to give back to the communities where we do business, and we believe this is a way in which we can have a very personal impact on affected women’s lives. Many in our own DownEast family have been touched by breast cancer, making it an important cause to us.” 

    We proactively support a variety of philanthropic causes year-round. Breast cancer survivors within the DownEast family include Claire Freedman, mother of company founders Jonathan, Bill and Charlie Freedman, and Llilli Murphy, wife of CEO Klane Murphy.

    Our 8 adorable Live for Pink tee styles can be purchased in any of our DownEast stores and online here. Plus tag yourself wearing your shirts on social media with #liveforpink, so we can see your support too!

    To Nominate yourself or someone you know click below:

    Click here to fill out our online submission form. Official rules and regulations here.

    2 Responses


    October 16, 2015

    It states that you can enter until Midnight MT and last day is the 16th (Which is today and its not Midnight in Utah) and will not allow me to enter. Any suggestion

    Jessica Duersch
    Jessica Duersch

    October 09, 2015

    She is a awesome mom and would really benefit from this prize.

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